Interactive Video Programming

Brown circular icon with a white window, cursor arrow, and small button panel

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Two people interacting with a large touchscreen display in a modern digital workspace

Interactive videos are 3 to 4 times more engaging than traditional linear videos. 

Even though videos are the most popular form of content online, not everyone watches them through to the end.

With passive videos:

  • 20% of viewers will click away from a video in 10 seconds or less
  • 45% will stop watching after 1 minute
  • 60% will stop watching after 2 minutes


On the other hand:

  • Completion rates for interactive videos are around 90%
  • Click-through rates are 10 times higher than passive video.

Sources: brainshark.com, cisco.com, insivia.com, inc.com, 50wheel.com, lemonlight.com, brightcove.com, hollywoodreporter.com

HOW ENGAGING ARE INTERACTIVE VIDEOS?

Netflix set a new height for television with the launch of its first interactive movie called Black Mirror: Bandersnatch.

According to TV Time's survey, 83% of viewers rewatched the interactive movie and tried to discover more than three different endings.


In an interview with Hollywood Reporter about how engaged viewers were, Netflix stated, "They saw in the data that 94% of viewers were actively making choices."


Netflix Black Mirror: Bandersnatch title screen with play button and white profile silhouette on black background

The success of Netflix's first interactive film prompted them to release 18 more interactive videos since 2017.

We can program interactivity in videos from new or existing video footage.  Check out these samples!

Interactive video samples

This sample demonstrates how a viewer can follow their own journey by the selecting the options presented. 

Check out the clever use of the hotspots feature rather than overlayed buttons when viewers choose what to watch next.

Add a variety of elements to keep your viewer engaged!

Interactive video features

Two overlapping squares, one white and one hatched black, with arrows indicating a swap or transfer between them

Interactivity options include two main components.  The first being the elements that are added on top of the video, where most require a response from the viewer, such as a button click or completing an email form.

Elements

Dashed square with a “T” text icon in the center.

Text

Overlay text on top of the video

Dark blue T in braces icon on white background

Dynamic Text

Add personalized messaging over the video

Shaded square with corner handles and an arrow, indicating object resize or selection.

Hotspots

Make areas of the video clickable links

Generic photo placeholder icon with a mountain, sun, and blue border on a white background

Image

Overlay clickable images on the videos

Cursor clicking a monitor icon with a right-pointing arrow

Button

Add button to link to other videos or URL

Outlined stacked documents icon in dark blue on a white background

Pop Up

Trigger pop up messages with skip option

Simple envelope icon in dark blue outline on a white background

Hotspots

Trigger sign up forms to capture leads.  Integrate with popular email newsletter services

Black icon of a person connected to three nodes like a hierarchy diagram

The second component is the navigation.  We can program where to take the viewer once they've made their choice(s). 


Navigation

White flowchart with small video thumbnails connected by blue lines, showing a branching sequence of scenes.

Mapping

Overview of the branching.  This will give you a sense of where to the viewer can go.

Game menu with multiple rounded tiles showing scenes, including buildings, vehicles, and a moonlit landscape.

Chapters

You can optionally enable chapters so viewers can revisit areas without restarting the journey.

Interactive Elements Sample Gallery

Personalized signup form with kitten, yellow flowers, and fields for name and email
Slide with text “SO WHICH DO YOU REQUIRE” and four labeled boxes: keys cut, door lock supply/repair, safes, access control.
Coupon ad overlay: “Save 10% on your next order” with code and “Redeem Coupon Now” button.
Black screen with white text asking “What services are you looking for?” and icons for Residential and Commercial options
White dog wearing a scarf and knit hat beside YouTube logo with “Check out my YouTube Channel” text
Two white fluffy rabbits wearing red party hats, one speech bubble says “Hurry! Sale ends soon!”
Yoga progress graphic with banner text, “How far are you on your yoga journey?” and beginner, intermediate, advanced options.
Bright purple ad listing dental concerns: whitening, gum disease, toothache, and checkup.
Driver's view on a road trip with overlay text: “PICK YOUR ADVENTURE. LET’S GO.” and activity buttons.
Smartphone camera interface showing “Take Picture” and “Shoot Video” with photos on screen

From viewers to customers

Interactive videos help you reach to more than one group of potential customers by having them decide what they want to learn about what your business offers.

Disclaimer:  This video provides a use-case illustration of two groups of people (men and women).  We mean no disrespect regarding the sensibilities surrounding gender identity or stereotypes .

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